SEO tools are popping up like crazy and has been for quite a while, but where should you focus your efforts? SEO tools are crazy expensive. A good tool will cost you anywhere between $50 and $300 per month, and yes you will need a few different ones.

So if you don’t have unlimited funds for tools like us we found a few must-haves that you will need to use every day. We are not talking agency level needs but as a regular e-commerce owner, blogger or small business.

Obviously, we all have very different goals when it comes to SEO and I will not go into details regarding strategies and how you should work with daily SEO, I would much rather let the experts deal with all that. Non the less I will give you some advice on which tools you should consider as part of your business tools package.

Google Webmaster Console:

I felt like I had to include this tool even though it should be completely given that this would be part of your SEO toolbox. Google offers a free tool where you as a site owner can signup and sees who links to you, even what keywords have generated traffic to your site as well as where your results are placed in the list. I will not go too much into details with this tool, but it’s vital and free for you to use.

 

Ahrefs:

Ahrefs will give you the upper hand when it comes to linkbuilding and external link research. In our humble opinion this is a must have.

View our review of ahrefs right here

Moz:

Moz is an alternative to Ahrefs, both tools are really quite similar so its largely a quiestion of habit, it is however a truth that Moz has less data to make their calulations from.

Majestic:

Majestic is again an alternative to both Moz and Ahrefs. Majestic standout a little from the other tools since they are able to better categorize domains, which again makes it easier to identify linkbuilding potential.

Yoast:

If you are working on the wordpress platform, do take a look in to Yoast which is the killder plugin for your wordpress installation, they take the heavy lifting.

Accuranker:

If you want to know your rankings are performing accurank is a great tool that allows you to follow your position of defined keywords, you can even get notifications about position changes.